In today’s highly competitive marketplace, consumers and businesses want things their way. we are becoming increasingly used to customization. If you want your business to become competitive, you will need to be completely aware of what your consumers want. You will also have to keep a close eye on what your competitors are doing. If you offer something much more specific to your target audience, customers, or prospects, your chances of succeeding will be much greater. Customization is one feature you could offer that your customers would appreciate, because Your customers are not all clones.